
Brand · E-commerce
La Cortigiana
Independent custom lingerie brand handmade in Italy: product development, e-commerce, alternative payments, and positioning.
Role: Co-founder, e-commerce architecture, video, automation and growth.
- Problem
- Selling custom intimate apparel while navigating Meta's advertising bans and aggressive payment processor policies.
- What I built
- Custom WooCommerce headless e-commerce, multi-acquirer payment routing to eliminate freezes, and on-location video/photo sets in Turin.
- Outcome
- Active storefront, repeat orders across Europe, 0 chargebacks, and full independence from closed platforms.








